Data Analyzing

Demographic Data

(A)

The histogram above shows that the gender of respondent. There are 65% males and 35% females who participate for the questionnaire of this research.

(B) 

The histogram above shows the age group of the respondents. There are  60% person's age is between 18 - 20, 35% person is between 21- 23 and 5% person is between 24 - 26 years old.

(C)

The histogram above shows the frequency of the respondents are going to KFC. There are 60% of respondents going 1 time per week, 25% of respondents going 2 times per week, 10% of respondents going 3 times per week and 5% of respondent who going 5 times or more per week.

Customer Satisfaction

(A) Food Category 

• The food was healthy and fulfills your needs.

The histogram above shows the data for the customer satisfaction in the food category. From the data above, we can know there have 60% of respondents who put neutral, 20% of respondents agree with this and 20% of respondents disagree with this.

• The food was served with hot, clean and fresh.

The histogram above shows the data for customer satisfaction in the food category. From the data above, we can know there have 45% of respondents agree with this, 40% of respondents put neutral for this, 5% of respondent strongly agree, disagree and strongly disagree with this.

• The menu had a good selection of the items.

The histogram above shows the data for customer satisfaction in the food category. From the data above, there have 55% of respondents agree with this, 40% of respondents put neutral and 5% of respondent  disagree with this. 

• The menu board was easy to read and understand.

The histogram above shows the data for customer satisfaction in the food category. From the data above, we can know that there have 5% of respondent strongly agree with this, 60% of respondents agree with this, 15% of respondents put neutral and 20% of respondents disagree with this.

• Overall, the food were tasty and delicious.

The histogram above shows the data for customer satisfaction in the food category. From the data above, we can know there have 20% of respondents strongly agree, 65% of respondents agree with this and 15% of respondents put neutral for this. 

(B) Dining Environment Category

• The restaurant was clean.

The histogram above shows the data for customer satisfaction in the dining environment category. From the data above, we can know there 5% respondent strongly agree, 20% of respondents agree, 50% of respondents put neutral got this and 25% of respondents disagree with this.

• The washroom was clean.

The histogram above shows the data for customer satisfaction in the dining environment category. From the data above, we can know there was 5% of respondent strongly agree, 40% of respondents agree with this, 20% of respondents put neutral, 20% of respondents disagree and 15% of respondents strongly disagree with this.

• The lighting was good.

The histogram above shows the data for customer satisfaction in the dining environment category. From the data above, we can know there have 50% of respondents agree, 35% of respondents put neutral, 10% of  respondents disagree and 5% of respondent strongly disagree with this.

• The temperature in the restaurant was suitable for you.

The histogram above shows the data for customer satisfaction in the dining environment category. From the data above, we can know there have 5% of respondent strongly agree, 45% of respondents agree that, 35% of respondents put neutral and 15% of respondents disagree with this. 

• The seating arrangement was neat and comfortable.

The histogram above shows the data for customer satisfaction in the dining environment category. From the data above, we can know there have 10% of respondents strongly agree, 55% of respondents agree that, 30% of respondents put neutral and 5% of respondent disagree with this.

(C) Services Category

• We were seated promptly.

The histogram above shows the data for customer satisfaction in the services category. From the data above, we can know there have 5% of respondent strongly agree, 15% of respondents agree, 65% of respondents put neutral, 10% of respondents disagree with this and 5% of respondent strongly disagree with this. 

• The service was fast.

The histogram above shows the data for customer satisfaction in the services category. From the data above, we can know there 5% of respondent strongly agree, 30% of respondents agree, 20% of respondents put  neutral, 40% of respondents disagree and 5% of respondent strongly disagree with this. 

• The availability of utensils and sauces.

The histogram above shows the data for customer satisfaction in the services category. From the data above, we can know there have 20% of respondents strongly agree, 20% of respondents agree, 45% of respondents put neutral and 15% of respondents disagree with this.

• The foods were served correctly as ordered.

The histogram above shows the data for customer satisfaction in the services category. From the data above, we can know there have 10% of respondents strongly agree, 40% of respondents agree this, 35% of  respondents put neutral, 10% respondents disagree and 5% of respondent strongly disagree with this.

• My food order was correct and complete.

The histogram above shows the data for customer satisfaction in the services category. From the data above, we can know there have 10% of respondents strongly agree, 60% of respondents agree this, 20% of  respondents put neutral and 10% of respondents disagree with this.

(D) Staff Category

• The staff were friendly and courteous when taking our order.

 The histogram above shows the data for customer satisfaction in the staff category. From the data above, we can know there have 20% of respondents agree this, 70% of respondents put neutral and 10% of  respondents disagree with this.

• The staff were aware for taking order with customers.

The histogram above shows the data for customer satisfaction in the staff category. From the data above, we can know there have 5% of respondent strongly agree, 40% of respondents agree with this, 30% of  respondents put neutral, 25% of respondents disagree with this.

• The staff speak politely and clearly.

The histogram above shows the data for customer satisfaction in the staff category. From the data above, we can know there have 35% of respondents agree, 45% of respondents put neutral and 20% of respondents  disagree with this.

• The staff was dressed appropriately and have a good appearance.

The histogram above shows the data for customer satisfaction in the staff category. From the data above, we can know there have 20% of respondents agree, 70% of respondents put neutral and 10% of respondents disagree with this.

• The staff were smile when taking order for customers.

The histogram above shows the data for customer satisfaction in the staff category. From the data above, we can know there have 40% of respondents agree, 20% of respondents put neutral and 40% of respondents disagree with this.