Research: Questionnaire Method

For the questionnaire method, i had been conducted a survey by gave out the questionnaire to the 20 customers of the KFC Jusco, Wangsa Maju. Every respondents had been asked to answer 20 questions in the questionnaire based on the 4 categories, which is food, dining environment, services and staffs. Unfortunately, the respondents were refusing to take photo with me. My questionnaire had 2 parts. The first part is about demographic questions and the second part is about the customer satisfaction. The question in the questionnaire is as below:-

(A) Demographic Questions

• Gender
• Age
• Frequency of meal in KFC

(B) Customer Satisfaction

  (1) Food

• The food was health and fulfills your needs.
• The food was served with hot, clean and fresh.
• The menu had a good selection of items.
• The menu board was easy to read and understand.
• Overall, the foods were tasty and delicious.

  (2) Dining Environment

• The restaurant was clean.
• The washroom was clean.
• The lighting was good.
• The temperature in the restaurant was suitable for you.
• The seating arrangement was neat and comfortable.

 (3) Services

• We were seated promptly.
• The service was fast.
• The availability if utensils and sauces.
• The foods were served correctly as ordered.
• My food order was correct and complete.

 (4) Staffs

• The staffs were friendly and courteous when taking our order.
• The staffs were aware for taking order with customers.
• The staffs speak politely and clearly.
• The staffs were dressed appropriately and have a good appearance.
• The staff were smile when taking order for customers.