Introduction
KFC outlet in Jusco, Wangsa Maju
KFC outlet in Jusco, Wangsa Maju
I am a student from Tar College. Currently, I am doing my business research assignment that to investigate the customer satisfaction. I have choose fast food industry to do my research and i have choose is KFC (Kentucky Fried Chicken) as the company to investigate the customer satisfaction of the KFC. After that, I decide to do my investigation at the one of the KFC Outlet which locate in the Jusco, Wangsa Maju.
Company background
Image of KFC
Image of KFC
Before i start my research, i have gather some information of the background of the KFC (Kentucky Fried Chicken) to understand and know the company background. The KFC founder is Colonel Harland Sanders who started his fried chicken business from his roadside restaurant in Corbin, Kentucky. The franchising concept of KFC is because the business is growing and expanding become too large for the founder to manage. So, he decides to sell the company to a group of investors but his image still used as branding of KFC. Nowadays, KFC (Kentucky Fried Chicken) is a worldwide largest chain of fried chicken fast food restaurant and second largest chain of restaurant after the McDonald's. It has over 17000 outlets in 105 countries in the world. The Headquarter of KFC Corporation that based in Louisville, Kentucky in United State and it is a brand that has a 59-years history of success and innovation.
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